Now that we’re halfway through January, we’re all suffering a little waiting for our next pay cheque to come in.
The excesses of Christmas 2014 proved pretty fruitful for retailers everywhere. A tradition from America known as ‘Black Friday’ has made its way over to England in recent years, and this year proved to be a Black Friday nightmare for many shoppers.
If you’re not familiar with the concept (and are perhaps blessed if you haven’t), it’s more or less a tradition which sees high street stores dramatically slashing their prices the day after Thanksgiving. In more recent years, the ‘Cyber Monday’ phenomenon has also gained in popularity – the Monday following Black Friday sees online retailers such as Amazon slashing their prices.
Amazon UK is one retailer that benefited particularly from the Black Friday madness. Last year, it broke records when it sold an incredible 5.5 million items in one day. This is either a testament to just how far Amazon will go to get a sale, or perhaps how much of a slave we are to a well-placed sale. Now we’re all suffering from empty wallets, it is perhaps time to ask: is it time we re-thought our shopping habits?
An article published by Forbes recently put this question to the test. Aptly titled: “The road to bankruptcy is paved with good deals,” it addressed just how much we can all be a sucker for a good deal. We might all feel like we’re getting a great deal at the time when we’re sucked in by these Black Friday deals, but we should really ask ourselves: do we need the item in the first place?
According to the Daily Mail, the average woman in the UK purchases half her body weight in clothes every year, which equates to a total of 22 unworn items in her wardrobe. Over the pond, the average American woman spends 3 per cent of her household income – $1,700 – on clothes each year.
But, as the article highlights, we need space to accommodate all these new items, and this too can come at a cost. So the moral of the story is – do we really need to keep treating ourselves? We’re all midway through our New Year’s Resolutions, and while many of us are working on trimming back the fat, it is perhaps our spending that we should work on cutting back on.
So there’s a positive message for you for 2015 – cut back on your shopping, and you see how much better off you’ll be!